The EU's voluntary Code of Practice on Disinformation, which aims to encourage signatories to be proactive about deepfake disclosures, currently has 44 signatories including Google, Meta, Microsoft, and TikTok. These tech giants have reported on their efforts to address AI risks and misinformation in their platforms. The EU also urged platforms to combat the spread of Kremlin propaganda, especially in the context of the upcoming EU elections. The EU is also calling for more consistent moderation, investment in fact-checking, and access to data for researchers to scrutinize disinformation flows.
Key takeaways:
- The European Union has warned that more needs to be done to address the risks posed by widely accessible generative AI tools to free and fair debate in democratic societies, particularly in the context of elections.
- EU values and transparency commissioner, Vera Jourova, urged platforms to be vigilant and provide efficient safeguards, particularly in the context of elections.
- Major platforms like Google, Microsoft, TikTok, and Meta have made initial efforts to address AI risks by implementing safeguards and have published reports on their progress and future plans.
- The EU is also urging platforms to combat the spread of Kremlin propaganda, particularly in the context of upcoming EU elections, and to provide more consistent moderation and investment in fact-checking.