To mitigate these risks, organizations should adopt a multilayered defense strategy that includes both technical and non-technical controls, such as incident response plans and workforce education. Companies are encouraged to monitor their brand reputation and consider dark web monitoring to detect potential deepfake threats. The article underscores the importance of the "human firewall" in defending against deepfakes, as people remain the first line of defense in maintaining the accuracy of information relied upon by consumers, employees, and investors.
Key takeaways:
- Misinformation and disinformation can significantly impact corporations, with deepfake technology being a powerful tool for spreading disinformation.
- Deepfakes are used by cybercriminals to impersonate individuals and initiate fraudulent transactions, posing a growing threat to companies.
- Reputational attacks using deepfakes can harm a company's brand, especially if the company lacks a strong preexisting reputation.
- Organizations should adopt a multilayered defense strategy, including technical and non-technical controls, to mitigate the risks posed by deepfakes.