Sign up to save tools and stay up to date with the latest in AI
bg
bg
1

Deepfakes And The Erosion Of Digital Trust: Zero-Trust Strategies In The Age Of AI-Generated Content

Mar 14, 2024 - forbes.com
OpenAI's new AI system, Sora, can transform text descriptions into photorealistic videos, raising concerns about the potential for deepfake videos to spread misinformation, especially during election years. The rise in deepfakes has been significant, with a tenfold surge worldwide from 2022 to 2023. OpenAI is working with experts to test the Sora model and develop tools to identify misleading content. However, with over 70% of businesses unprepared for deepfakes, individuals and enterprises are advised to strengthen their cyber defenses, starting with adopting a zero-trust model.

The zero-trust model operates on the principle of "never trust, always verify," requiring verification from anyone trying to access network resources. In the context of AI-generated content, this should extend to validating circulating content. Steps to strengthen cybersecurity include integrating adaptive access control, using real-time content analysis, improving identity verification, and implementing behavior monitoring and analysis. The effectiveness of integrating zero-trust principles against AI-generated images and videos remains to be seen.

Key takeaways:

  • OpenAI's new AI system, Sora, can transform text descriptions into photorealistic videos, raising concerns about the potential for deepfake videos to spread misinformation and disinformation.
  • Despite the cybersecurity risks, over 70% of businesses have not taken any concrete steps to prepare themselves to address or protect themselves from deepfakes.
  • The cybersecurity model of zero trust, which operates on the principle of 'never trust, always verify', is suggested as a way to combat the proliferation of deepfakes.
  • Strategies for implementing zero trust include integrating adaptive access control, using real-time content analysis, improving identity verification, and implementing behavior monitoring and analysis.
View Full Article

Comments (0)

Be the first to comment!