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Deepfakes Are Here, Can They Be Stopped?

Sep 20, 2023 - forbes.com
The article discusses the rise of deepfakes, AI-generated images or videos that make it appear as though an individual did or said something they did not. Deepfakes are a growing concern, particularly in the political sphere, where they can be used to spread misinformation and discredit individuals. Scott Hermann, CEO of IDIQ, and Paul Kan, AI Business consultant and CEO of Nothing Kills Dreams, discuss the dangers of deepfakes, including the potential for political manipulation and fraud. They also highlight the need for tools to identify AI-generated content, such as Google's SynthID.

The article also explores potential solutions to the deepfake problem, including the development of software to detect and block deepfakes, education and awareness campaigns, and regulation. Kan suggests that while there is no silver bullet solution, a multifaceted approach is necessary. He also emphasizes the need for consumers to be cautious and verify the source of the content they consume. Hermann suggests the creation of roles to protect the integrity of videos and help create legislation around AI use. The article concludes with a call for transparency, privacy, and consent in the use of personal data.

Key takeaways:

  • Deepfakes, created using artificial intelligence (AI), are a growing concern due to their potential to spread misinformation and discredit individuals, particularly in the political sphere.
  • Tools like Google SynthID are being developed to identify AI-generated content and help combat the spread of deepfakes.
  • Experts suggest a multifaceted approach to combating deepfakes, including software detection, education, awareness, regulation, and policies.
  • There is a growing call for transparency, privacy, and consent in how personal data is used, particularly in the context of AI and deepfakes.
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