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DeepSeek Sparks Debate: NVIDIA Sees Promise; Citi, UBS Cautious

Jan 28, 2025 - ndtvprofit.com
NVIDIA has endorsed DeepSeek's R1 AI model, emphasizing its innovative approach called Test Time Scaling, which enhances performance by using additional computational resources during the inference phase. This endorsement comes after DeepSeek, a Chinese AI startup, made waves in the technology sector with its cost-effective strategy, raising questions about its potential to disrupt established players. NVIDIA views this as a significant advancement in AI model development and deployment, potentially increasing demand for hardware like GPUs.

Despite NVIDIA's positive outlook and Citi's continued 'Buy' rating for NVIDIA, market reactions to DeepSeek's approach are mixed. UBS has expressed concerns about the sustainability and transparency of DeepSeek's lower-cost models, advising caution among investors. Citi also noted that DeepSeek challenges the dominance of major US tech companies, suggesting potential shifts in global equity performance. The broader sentiment is that while DeepSeek's innovations could accelerate AI adoption, the long-term impact on the industry remains uncertain.

Key takeaways:

  • NVIDIA has praised DeepSeek's R1 model, highlighting its use of Test Time Scaling to enhance AI performance.
  • DeepSeek's cost-effective AI model has generated mixed reactions, with concerns about its impact on established AI players and long-term viability.
  • Citi maintains a positive outlook on NVIDIA, reiterating a 'Buy' rating and noting potential challenges to US tech dominance from companies like DeepSeek.
  • Potential risks are noted for power producers and utilities if AI demand does not meet expectations, impacting sectors reliant on data center growth.
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