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'DeepSteaks' Reveals Dangers Of Deepfakes, AI Technology

Nov 04, 2023 - mediapost.com
Steak-umm, the frozen beef maker, has launched a new campaign called “DeepSteaks” to raise awareness about the dangers of deepfakes and AI technologies used for deception. The campaign, created by ad agency Tombras, involved a focus group of vegans who were filmed eating a vegan cheesesteak sandwich, but were later shown a manipulated video of themselves endorsing meat. The campaign aims to educate the public about the speed at which a deepfake can be created and spread, and the potential for anyone to fall victim to this technology.

The campaign also encourages viewers to sign a petition for the DEEP FAKES Accountability Act and learn how to identify and safely interact with deepfake technology on the website DeepSteaks.ai. This comes as the Federal Election Commission is considering regulating AI-generated deepfakes in political ads ahead of the 2024 election, following reports of their use by the Republican National Committee and various GOP primary candidates.

Key takeaways:

  • Steak-umm, a frozen beef maker, has launched a campaign called “DeepSteaks” to raise awareness about the dangers of deepfakes and AI technologies used for fraud.
  • The campaign was created by ad agency Tombras and involved a focus group of vegans who were unknowingly filmed endorsing meat through manipulated footage.
  • The campaign aims to educate the public about deepfakes and demonstrate how quickly they can be created and spread.
  • The Federal Election Commission is considering regulating AI-generated deepfakes in political ads ahead of the 2024 election, as they have already been used by political parties and candidates to influence voters.
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