Depop's AI description generator helps sellers create listings faster
Dec 16, 2024 - businessinsider.com
Depop, an online fashion marketplace, has introduced a generative AI feature that creates item descriptions based on photos uploaded by users. This tool aims to reduce the time and effort required for sellers to list items, thereby making resale more accessible. Developed by Depop's data science team, the feature uses image recognition and large language models to generate descriptions, populate item attributes, and incorporate relevant hashtags. Since its launch, the AI tool has increased the number of listings and improved listing efficiency, although specific data on its impact is not yet available.
The AI description generator is part of Depop's broader strategy to enhance user experience by leveraging artificial intelligence and machine learning. The company is also exploring AI applications to improve photo quality and help buyers find better-fitting items. By automating and simplifying the listing process, Depop aims to boost its inventory and sales, ultimately strengthening the secondhand market.
Key takeaways:
Depop has introduced a generative AI feature that creates item descriptions based on photos, making it easier and quicker for sellers to list products.
The AI tool has led to an increase in the number of listings on Depop's platform and saves time for sellers, especially new ones.
Depop's data science team developed the feature, and the company has seen positive results in terms of listing efficiency and quality.
Depop is exploring further AI applications to enhance user experience, such as improving image quality and helping buyers find better-fitting items.
