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Despite free access to GPT-4, Microsoft's Copilot app hasn't impacted ChatGPT installs or revenue | TechCrunch

Jan 08, 2024 - techcrunch.com
Microsoft's AI chatbot, Copilot, which uses OpenAI's GPT-4 technology, has not impacted the user base or revenue of OpenAI's ChatGPT, according to an analysis by Appfigures. Despite being a free alternative to ChatGPT, which uses GPT-3.5 technology, Copilot's launch has not significantly affected ChatGPT's installs or revenue. Appfigures suggests that this could be due to a lack of promotion, as the app was not ranked in the first few days after its launch on Google Play and is not using Apple's Search Ads to attract potential iOS users.

As of January 5, 2024, Copilot has seen 2.1 million downloads across iOS and Android, with the U.S. being its largest market. However, during the same period, ChatGPT gained another 4.2 million downloads. Appfigures found no evidence that Copilot is affecting ChatGPT's installs or revenue, which continues to rise. Despite its success, Copilot has not managed to unseat ChatGPT from its position as a leading AI chatbot.

Key takeaways:

  • Microsoft's AI chatbot, Copilot, which uses OpenAI's GPT-4 technology, has not yet impacted the user base or revenue of OpenAI's ChatGPT, which runs on GPT-3.5.
  • Appfigures, an app store intelligence provider, suggests that the lack of promotion for Copilot could be a reason for its relatively unnoticed launch and lower downloads.
  • As of January 5, 2024, Copilot has had 2.1 million downloads across iOS and Android, with the U.S. being its largest market. In contrast, ChatGPT gained 4.2 million downloads during the same period.
  • Despite the free access to GPT-4 technology offered by Copilot, ChatGPT continues to generate significant revenue, with its mobile apps having netted nearly $30 million as of its first anniversary in November.
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