Dice's main focus is music events, although it also provides services for other live events like comedy and drag cabaret. The company has built its own datasets for personalized recommendations, with almost half of all Dice ticket sales coming through this channel. CEO Phil Hutcheon stated that the company is working on tools for artists, venues, and promoters to use its data next year. Despite the dominance of larger platforms in the events and ticketing market, Dice has managed to carve out a niche by building trust with its users and focusing on fan engagement.
Key takeaways:
- Dice, a London-based events discovery and ticketing platform, has raised $65 million in funding to expand in the U.S. and Europe.
- The company focuses on live events and has served millions of fans, 55,000 artists, and over 10,000 venues, festivals, and promoters across 30 cities in the U.S. and Europe.
- The funding round was led by MUSIC, a VC headed by musician and music executive Matt Pincus, with participation from Structural Capital, Ahdritz Holding LLC, Exor Ventures, and Mirabaud Lifestyle Fund.
- Dice uses its own datasets for recommendations, with almost half of all ticket sales coming through personalized recommendations. The company is also working on tools for artists, venues, and promoters to use its data.