Diddo's API is unique as it operates within a platform's video player, eliminating the need for companies to send their videos outside of their ecosystem. The company has signed deals with 12 companies so far and is in talks with Hulu and another streaming giant. Diddo takes a 4-6% fee on all purchases made on the platform. The recent funding follows Paramount's partnership with AI-powered shoppable technology Shopsense AI, indicating a growing trend in the integration of shopping and streaming services.
Key takeaways:
- Diddo, a company that integrates shoppable video into streaming services, has raised $2.8 million in seed funding. The company was founded in 2022 and started as a Google Chrome extension.
- The company's API uses proprietary computer vision AI technology to identify products in TV shows and movies, and also suggests similar, lower-priced items. The funding round was led by Link Ventures and will be used for product development and team expansion.
- Diddo has signed deals with 12 companies so far, including DailyMotion, Mux, the Highlights App, and more. The company is also in talks with Hulu and another streaming giant.
- Diddo's API stands out from competitors due to its computer vision technology, which sits within a platform’s video player. The company takes a 4-6% fee on all purchases made on the platform.