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Digg is getting another revival, this time with an injection of AI

Mar 05, 2025 - engadget.com
Digg is undergoing a revival led by its founder Kevin Rose and Reddit co-founder Alexis Ohanian, who have acquired the platform with plans to restore its original spirit of discovery and community. They aim to leverage their experiences from Digg and Reddit to address past challenges and enhance user experience. The new Digg will adopt a mobile-first approach and incorporate AI innovations to assist with moderation and enrich user interactions. Rose and Ohanian are engaging with online community leaders to better understand and address user frustrations.

The platform, once a major player in the social media landscape, faced decline after a controversial redesign in 2010 and was sold off in parts in 2012. It was later relaunched by Betaworks as a curated content site and sold to an advertising company in 2018. Rose's return to Digg was hinted at through the resumption of the _Diggnation_ podcast and a cryptic post on Digg's X account. The relaunch is expected to start small, with plans to gradually expand features, and there is hope for the return of Digg Reader, a popular RSS reader from the Betaworks era.

Key takeaways:

  • Kevin Rose and Alexis Ohanian have acquired Digg with plans to revive it, aiming to restore its original spirit of discovery and community.
  • The new Digg will focus on a mobile-first approach and incorporate AI innovations to enhance user experience and assist with moderation.
  • Digg's history includes early success, a decline after a controversial redesign, and several ownership changes before this latest acquisition.
  • Hints suggest the relaunch may occur on March 8, 2025, with plans to gradually introduce new features and possibly revive the Digg Reader.
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