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Digg's founders explain how they're building a site for humans in the AI era | TechCrunch

Jun 02, 2025 - techcrunch.com
The rebooted version of Digg, led by original founder Kevin Rose and Reddit co-founder Alexis Ohanian, aims to revive the spirit of the early internet by focusing on authentic human connections amidst the rise of AI-generated content. The founders plan to use technologies like zero-knowledge proofs to verify human users and create a tiered engagement system to ensure genuine interactions. They emphasize the importance of compensating moderators and creators for their contributions, contrasting with platforms like Reddit that have previously taken ownership of user-generated content.

While not opposed to AI, Rose and Ohanian see it as a tool for site moderation and de-escalation rather than content creation. They envision a platform where community members and creators have a financial stake in its success, aligning the business model with the interests of all stakeholders. This approach aims to counter the overwhelming presence of AI and bots, fostering a space for real human interaction and community building.

Key takeaways:

  • Digg is being rebooted by its original founder Kevin Rose and Reddit co-founder Alexis Ohanian to create a social site for the AI era, focusing on real human interaction over AI-generated content.
  • The founders plan to use technologies like zero-knowledge proofs to verify human users and prevent bots from infiltrating communities.
  • They aim to financially compensate moderators and creators for their contributions, moving away from the traditional model of unpaid moderation.
  • Despite their focus on human interaction, the founders are not anti-AI and plan to use AI for site moderation and other supportive roles.
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