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Digimarc adds copyright information to digital data

Sep 19, 2023 - theverge.com
Software company Digimarc has launched a new service, Digimarc Validate, that allows copyright owners to add more information to their work. This service enables users to include ownership identification in the metadata, which can be used to point to a digital watermark with intellectual property information when copyrighted material becomes part of a generative AI training dataset. The company hopes that this will improve how AI models treat copyright in training data.

However, the success of this system depends on AI developers actively avoiding copyrighted material during model training. While some companies, like Adobe and OpenAI, have taken steps to use only licensed data or allow websites to block their web crawlers, others have not made such commitments. Digimarc Validate is now available for commercial use, starting at $399 a month.

Key takeaways:

  • Digimarc has launched a new service, Digimarc Validate, that allows copyright owners to add more information to their work, improving how AI models treat copyright in training data.
  • The service includes a machine-readable © symbol in the metadata of an image, which contains information about the copyright owner. This is powered by Digimarc's digital watermark detection software, SAFE.
  • While this could help protect copyrighted material, it relies on AI developers actively avoiding copyrighted material in their training datasets. Some AI companies, like Adobe and OpenAI, have already taken steps to only use licensed data or allow websites to block their web crawlers.
  • Digimarc Validate is available for commercial use, starting at $399 a month, with enterprise customers able to negotiate pricing options.
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