Amazon, a major eCommerce marketplace, is also exploring generative AI. The company is testing an AI tool that answers shoppers’ inquiries about products by summarizing insights from product reviews and listings. Amazon CEO, Andy Jassy, has suggested a strategic focus on leveraging generative AI products to enhance customer experiences, projecting potential for billions in sales in the coming years.
Key takeaways:
- Wayfair has introduced a generative AI pilot app, Decorify, which allows users to visualize Wayfair products in 3D within their living spaces, offering a realistic portrayal of how items will appear and fit.
- Kroger is using a new generative AI tool to optimize third-party listings in the grocery marketplace, providing customers with enhanced information and generating valuable insights for sellers.
- Amazon is testing an AI tool designed to address shoppers’ inquiries about products by summarizing insights from product reviews and the listing itself, aiming to improve the shopping experience.
- Amazon CEO Andy Jassy has suggested a strategic focus on leveraging generative AI products to enhance customer experiences, projecting a potential for billions in sales in the coming years.