Key priorities for digital transformation in 2025 include equipping leaders with AI literacy, fostering a culture of technological change, and implementing strong data governance frameworks to ensure compliance and protect sensitive information. The article warns against hype-driven AI adoption without clear business strategies and emphasizes the importance of responsible AI practices. Personalization of experiences is crucial, as organizations that fail to do so risk losing customers and facing decreased employee satisfaction, ultimately affecting revenue and productivity.
Key takeaways:
- Digital transformation in sports is shifting from adopting the latest technologies to integrating them strategically for fan customization and operational efficiency.
- AI readiness, advanced data governance, and workforce upskilling are key priorities for sports organizations in 2025.
- Leadership in digital transformation now requires AI literacy and digital fluency across executive teams, not just CIOs and IT departments.
- Personalizing customer and employee experiences through AI is crucial for maintaining competitive advantage and enhancing engagement.