The new funding will be used for team expansion, particularly in R&D and business departments. Dipp is also working on integrating generative AI into its platform to help bridge gaps between marketing and design departments. This will allow marketers to generate images as a first draft of ideas to present to designers and automate the process of reviewing designs. The company differentiates itself by focusing on e-commerce, as brands in Asia often sell through multiple online channels simultaneously, each with its own unique visual content guidelines.
Key takeaways:
- Dipp, a startup founded by Jennifer Chen and Mikhail Abramov, aims to automate the workflow between marketing and design teams, allowing them to collaborate more effectively.
- The Taipei-based startup recently raised $1.5 million in seed funding from investors including SparkLabs Taiwan, Palm Drive Capital and Tezign, and plans to launch generative AI-powered features soon.
- Dipp primarily works with Fortune 500 companies in apparel and beauty that have high product rotation rates and sell on multiple marketplaces. Its customers include Levi’s, Estée Lauder and Rakuten.
- Dipp is expanding into Southeast Asia, with new clients in Singapore, the Philippines and Thailand. The company is also working on integrating generative AI into its platform to help bridge gaps between marketing and design departments.