The success of Quests, with over 70 achieving a 10% acceptance rate and millions of rewards earned, has been highlighted by Peter Sellis, Discord’s senior vice president of product. Currently available on PC and gaming consoles, Quests will expand to mobile devices in June. The Orbs system, initially rolled out to a small group, aims to attract non-subscribers to try Nitro by allowing them to use Orbs for credits.
Key takeaways:
- Discord is experimenting with a new virtual reward system called "Orbs" to encourage user engagement with interactive ads.
- Users can earn Orbs by completing "Quests," which involve watching product videos or playing games, and redeem them for exclusive digital items.
- The Orbs system aims to boost interaction with Quests and demonstrate Discord's scalable ad business as the company considers a potential IPO.
- Orbs is initially being rolled out to a small group of users, with plans to expand globally and to mobile devices in June.