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Discord has become an unlikely center for the generative AI boom | TechCrunch

May 29, 2024 - techcrunch.com
Viggle, an AI company, has gained popularity for its AI-generated videos where users can upload a video of a movement and a photo of a person, and Viggle creates a video of that person replicating the movements. The technology became a hit after a meme featuring rapper Lil Yachty went viral. Viggle's Discord server has grown to over 3 million members, surpassing games like Valorant and Genshin Impact combined. Viggle's founder, Hang Chu, said the company is focusing on building a controllable video generation model and the technology is also being used in game design and VFX production.

Discord's developer team has been assisting Viggle, a two-year-old startup with just fifteen employees, in managing its rapid growth. Discord, which has about 200 million monthly users, provides a platform for startups like Viggle, offering a tech-savvy audience and built-in content moderation tools. However, hosting so much video content can be challenging and costly for Discord, especially with other users streaming live video games, video chatting, and voice calling. Despite this, Discord's VP of Product, Ben Shanken, said the platform is built for such scale and can help startups absorb it well.

Key takeaways:

  • Viggle, an AI company, has created a technology that allows users to generate videos of a chosen person replicating movements from another video, which has been used to create viral memes.
  • The company's growth has been rapid, with its Discord server growing from a few thousand members in March to over 3 million members by June.
  • Viggle's technology is also being used in the production process for game design and VFX, saving significant time and effort in creating animation assets.
  • Despite the rapid growth and popularity, the technology still has limitations, such as long wait times for video generation and the inability to create 100% realistic output.
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