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Don’t blame MKBHD for the fate of Humane AI and Fisker | TechCrunch

Apr 17, 2024 - techcrunch.com
Humane AI, a tech company that raised over $230 million before releasing its first product, the Ai Pin, has been criticized for its poor performance and high price. Popular YouTuber Marques Brownlee, known as MKBHD, reviewed the product negatively, leading to a social media backlash with some blaming him for the potential failure of the company. Critics argue that Brownlee's influence, with over 18 million subscribers, could unfairly harm the company, while others defend his right to critique the product honestly.

This is not the first time Brownlee has been accused of causing a company's downfall, as he previously negatively reviewed the Fisker Ocean car, after which the company laid off 15% of its staff and stopped production. However, some argue that the companies were already failing due to their own shortcomings. The criticism of Brownlee has also been viewed through a racial lens, with some suggesting that as a Black man, he is being held to a higher standard than his white counterparts.

Key takeaways:

  • Humane AI's product, the Ai Pin, received negative reviews from tech reviewers, including popular YouTuber Marques Brownlee (MKBHD), who called it the worst product he's ever reviewed.
  • Some critics argue that Brownlee's influence, with his 18 million YouTube subscribers, could potentially harm or even bankrupt companies with his negative reviews.
  • However, others argue that the criticism against Brownlee, who is Black, is racially biased, as he is the only reviewer receiving outsized criticism for his honest review.
  • The incident highlights the growing influence of YouTubers and online influencers in the tech industry, who can potentially impact a company's success with their reviews.
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