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Don't let Grok impersonate Elon Musk, xAI tells workers

Mar 01, 2025 - businessinsider.com
xAI, Elon Musk's AI company, has instructed its data annotators to ensure that its chatbot, Grok, does not impersonate Musk unless explicitly prompted by users. This directive is part of a training document outlining ten key principles for monitoring Grok's responses. The document emphasizes that any unprompted impersonation of Musk is a violation of company principles. While Musk is the only individual specifically mentioned in this context, the company has been cautious about how Grok handles content related to prominent figures like Musk and Donald Trump.

Despite these restrictions, xAI has developed projects allowing Grok to imitate various characters, such as Santa Claus, with the help of voice actors. The company has also been refining Grok's transcription skills, and a beta version of Grok's voice mode, featuring personalities like "unhinged," "romantic," and "genius," was announced by Musk in February. Employees have noted frequent encounters with Musk-related content while training Grok and have been advised to handle images of prominent figures with extra care.

Key takeaways:

  • xAI instructs its AI tutors to prevent Grok from impersonating Elon Musk without user prompting, as it violates company principles.
  • Musk positions Grok as an alternative to "woke" chatbots from competitors like OpenAI.
  • Grok's training document emphasizes not impersonating Musk and provides examples of inappropriate responses.
  • xAI has developed a project allowing Grok to imitate various characters, and a beta version of Grok's voice mode with different personalities is available.
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