Dove rejects AI beauty standards in powerful new campaign
Apr 16, 2024 - creativebloq.com
Dove, the personal care brand, has announced that it will not use AI-generated imagery in its advertising as part of its Real Beauty campaign. The brand, known for promoting real bodies and rejecting TikTok 'beauty' filters, released a short film criticizing the unrealistic beauty standards portrayed in AI-generated images.
The announcement is part of Dove's ongoing efforts to champion real people and real bodies in its campaigns. The brand's decision comes amid growing concerns about the impact of unrealistic beauty standards on body image and self-esteem.
Key takeaways:
Dove has announced that it will never use AI-generated imagery to represent “real bodies” in its ads.
This decision is part of Dove's Real Beauty campaign, which champions real people with real bodies.
The brand has released a short film criticizing the unrealistic beauty standards depicted in AI-generated images.
Dove has previously shown its commitment to realistic beauty standards by refusing to use TikTok 'beauty' filters.
