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‘Drama magnet’: Elon Musk’s biggest headlines of 2023

Dec 26, 2023 - theguardian.com
Elon Musk, the world's richest man, made headlines in 2023 with a series of controversial actions and statements. He challenged Mark Zuckerberg to a cage fight, rebranded Twitter as X, hired a new CEO for X, and was involved in a biography controversy. Musk's Tesla also started US deliveries of its cybertruck. However, X faced a revenue crisis due to an antisemitism row and Musk's controversial comments, leading to a significant drop in ad sales. Musk also re-entered the AI race with a new company, xAI, and launched a chatbot, Grok.

The European Union opened formal infringement proceedings against X under the Digital Services Act for suspected breaches, including failing to counter illegal content and disinformation. The platform's coverage of the Hamas attacks on Israel had previously drawn a warning from the EU. Critics argue that X has become less useful as a news source due to the rise in hateful content.

Key takeaways:

  • Elon Musk had a notable 2023, including challenging Mark Zuckerberg to a cage fight, rebranding Twitter as X, hiring a new CEO for X, and launching a biography that was later corrected.
  • Musk's rebranding of Twitter to X has not yet led to the major strategic transformation he envisions, with the platform still heavily dependent on advertising for income.
  • Tesla, Musk's electric vehicle company, began US deliveries of its heavily hyped cybertruck in November 2023.
  • X faced formal infringement proceedings from the European Union under the Digital Services Act, suspected of breaching obligations to counter illegal content and disinformation.
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