Driving Growth With Strategic Workforce Investments In 2025
Feb 06, 2025 - forbes.com
Heidi Farris, CEO of ActivTrak, emphasizes the importance of data-driven decisions for business leaders to maximize ROI and secure a competitive edge in 2025. She highlights three core areas for achieving revenue growth and value creation: investing in people, optimizing processes, and leveraging technology. Investing in people involves aligning teams, empowering customer-facing roles, and upskilling employees. Optimizing processes includes addressing bottlenecks, measuring inputs and outputs, and driving continuous improvement. Leveraging technology focuses on rightsizing tech sprawl, experimenting with AI, and investing in agentic AI to enhance productivity and streamline workflows.
Farris suggests that by focusing on these areas, businesses can unlock transformative growth, strengthen teams, drive profitability, and deliver greater value to customers. She notes that while economic forecasts predict steady growth, challenges such as inflation and high interest rates may offset gains, making strategic investments in people, processes, and technology crucial for success.
Key takeaways:
Investing in people by aligning teams, empowering customer-facing roles, and upskilling can drive revenue growth and improve customer retention.
Optimizing processes by addressing bottlenecks, measuring inputs and outputs, and driving continuous improvement can enhance productivity and efficiency.
Leveraging technology, including AI, by rightsizing tech sprawl, experimenting with AI, and investing in agentic AI can streamline workflows and boost productivity.
Focusing on data-driven decisions and strategic investments in people, processes, and technology can unlock transformative growth and deliver greater value to customers.
