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Dub.co is an open-source URL shortener and link attribution engine packed into one | TechCrunch

Jan 16, 2025 - techcrunch.com
In recent weeks, PayPal-owned Honey has faced controversy for allegedly altering product links to earn affiliate money, highlighting issues with affiliate link attribution. Steven Tey, a former Vercel employee, believes his open-source URL shortener and link-tracking service, Dub.co, can address this problem by embedding coupon codes directly into links, ensuring transparent attribution for creators and businesses. Dub.co, which evolved from a URL shortener to a full-fledged SaaS service, offers tools for link tracking and attribution, with a focus on transparency and customization. The company works with businesses and governments, offering both free and enterprise solutions, and recently launched a product called Conversions to track marketing metrics.

Dub.co's open-source nature and user-friendly design give it a competitive edge, attracting investors like OSS Capital and notable tech figures. The company has raised $2 million to expand its offerings, which include AI features for creating reports and auto-tagging links. Dub.co integrates with platforms like Shopify and Stripe to enhance conversion tracking, and its solutions are used by companies like Twilio and YouTube channels like Huberman Labs. The startup aims to help marketers understand their ROI by turning short links into powerful attribution tools, addressing a significant market opportunity.

Key takeaways:

  • Dub.co aims to solve attribution issues in affiliate marketing by embedding coupon codes in links, making attribution more transparent for creators and businesses.
  • The company offers a free plan for link shortening and tracking, and collaborates with the Malaysian government and companies like Twilio for customized solutions.
  • Dub.co recently launched a product called Conversions to track real-time marketing clicks and integrates with tools like Shopify and Stripe for better conversion tracking.
  • The startup has raised $2 million from investors, leveraging its open-source nature and user-friendly design to stand out in the market.
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