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Dylan Field ‘Got a Real Kick’ Out of This Week’s Enron Relaunch

Dec 04, 2024 - wired.com
Figma co-founder Dylan Field expressed his interest in the potential relaunch of Enron, a company that collapsed in 2001, during a conversation with WIRED editor Steven Levy. Field, who was only nine when Enron imploded, is intrigued by the idea of building a new company on the back of the tainted brand, as he believes his generation might not carry the negative associations related to the company's past. He also expressed his admiration for the Enron logo, the last one designed by renowned American graphic designer Paul Rand.

Field also discussed the future of Figma, a platform that currently has millions of users from diverse backgrounds. He believes that with Figma, brands can express themselves visually and collaborate to understand what's graphically possible, enhancing user experience and standing out in the market. Field also touched on the role of AI in design, stating that while AI has lowered the floor for novice designers, it's also important to raise the ceiling to help good designers work beyond their previous limits. He hopes that AI tools will allow more people to be limited more by their ideas than the tools in front of them.

Key takeaways:

  • Figma cofounder Dylan Field expressed his interest in the potential relaunch of Enron, a company that imploded in 2001, during a conversation at The Big Interview event in San Francisco.
  • Field believes that with Figma, brands and companies can express themselves visually much better than ever before, working collaboratively to more quickly understand what’s graphically possible, what the best user experience is, and how they can best stand out in the marketplace.
  • Field suggests that AI tools, like the ones Figma has or will integrate, can help designers and coders work beyond the previous limits of their skill sets, ideally giving them the chance to match the work of some of the best designers in the world.
  • While acknowledging that good design can help bad actors, Field believes that all tools have the power to lift people up if they’re made correctly and emphasizes the importance of not just lowering the floor for novice designers and coders, but also raising the ceiling for more skilled individuals.
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