E-commerce firm Rokt valued at $3.5 bln after secondary offering
Jan 17, 2025 - us.fashionnetwork.com
E-commerce tech startup Rokt has announced a secondary share offering valued at $335 million, involving investors such as Tiger Global Management. This deal values the company at $3.5 billion, up from $2.4 billion at the end of 2022. Other investors in the offering include Square Peg, Barrenjoey, and SecondQuarter, with some board members also purchasing shares. Rokt, which leverages artificial intelligence and machine learning to analyze online shopping behavior, has reported a 43% year-over-year revenue growth, reaching $600 million.
Founded in Australia in 2012, Rokt has expanded to approximately 15 markets across North America, Europe, and the Asia-Pacific region, with clients like Uber, Macy's, Live Nation, and AMC Theatres. Additionally, Rokt announced a merger with customer data platform mParticle in a $300 million deal.
Key takeaways:
Rokt agreed to a secondary share offering worth $335 million, valuing the company at $3.5 billion.
The company was valued at $2.4 billion at the end of 2022.
Rokt achieved 43% revenue growth year over year, reaching $600 million.
Rokt announced a merger with customer data platform mParticle in a $300 million deal.
