Wilson outlined a timeline for the company's AI implementation, with efficiency improvements expected over the next 1-3 years, expansion of games over a 3-5 year period, and a transformation of the development process within five years. He also hinted at the possibility of offering the AI tools to the wider community to foster innovation in game experiences. Wilson believes that EA's 40 years of data could potentially accelerate this timeline.
Key takeaways:
- Electronic Arts CEO, Andrew Wilson, has expressed that the company's developers are eager to use generative AI to speed up game development.
- AI has already been implemented in some aspects of development, such as the EA Sports FC series, where it has allowed for quicker creation of football stadiums and a wider variety of animations.
- Wilson suggests that more than half of EA’s developmental processes could be enhanced by generative AI in the future, with plans to transform the development process within the next five years.
- Wilson envisions a future where AI tools are offered to the community at large, potentially leading to new and innovative types of game experiences, and accelerating the rate at which EA can entertain more people around the world.