The new feature is aimed at showcasing eBay's wide inventory in a new way that could potentially boost sales. The company plans to explore expansions to other categories over time and will continue adding more personalization elements to the feature. Initially, "shop the look" will be available on iOS in the U.S. and U.K., with Android support coming later this year. The feature is more focused on providing fashion inspiration rather than helping customers find the right fit or size.
Key takeaways:
- EBay has launched a new AI-powered feature called "shop the look" on its iOS mobile app, which suggests images and ideas based on the customer's shopping history.
- The feature includes interactive hotspots that reveal similar items and outfit inspirations, and was developed in collaboration with eBay's Responsible AI team and RAI Principles.
- "Shop the look" will be available to any eBay shopper who has viewed at least 10 fashion items over the past 180 days, and will display on the eBay homepage and the fashion landing page.
- The feature will initially be available on iOS in the U.S. and U.K., with support for Android coming later this year.