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ElevenLabs debuts AI-powered tool to generate sound effects | TechCrunch

May 31, 2024 - techcrunch.com
Voice cloning startup ElevenLabs has launched a new tool that allows users to generate sound effects through prompts. Users can type in prompts like “waves crashing,” “metal clanging,” “birds chirping” and “racing car engine” to generate sound snippets. The tool can also generate instrumental musical clips of up to 22 seconds with prompts such as guitar loops, jazz saxophone solos, and music techno loops. Free users get 10,000 character generations per month, which equates to nearly 60 sound effects per month. The tool was trained using Shutterstock’s audio library containing licensed tracks.

The tool was tested during its alpha phase by video game developers, film producers, social media content creators, and marketers. However, the tool does not allow sound generation through prompts that violate its Prohibited Content and Uses Policy. Despite the relatively few companies working on AI-powered sound generation, ElevenLabs may face competition in the music generation space from companies like Stability AI-backed Harmonai, Google, OpenAI, Meta, TikTok, and Adobe, all of which have experimented with generative AI-based music creation tools.

Key takeaways:

  • Voice cloning startup ElevenLabs has introduced a new tool that allows users to generate sound effects through text prompts.
  • The tool can generate instrumental musical clips of up to 22 seconds and free users can generate nearly 60 sound effects per month.
  • ElevenLabs used Shutterstock’s audio library to train its model and the tool was tested by video game developers, film producers, social media content creators and marketers during its alpha testing phase.
  • The tool does not allow sound generation through prompts that violate its Prohibited Content and Uses Policy, which includes topics like self-harm, threats to child safety and fraud.
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