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Elon Musk enticing Tesla shareholders with access to the 'Muskonomy'

Jun 10, 2024 - businessinsider.com
Elon Musk has promised Tesla shareholders access to his extensive business empire, turning what could be seen as a liability of running multiple companies into an asset. Musk's The Boring Company recently revealed that its tunneling machine had emerged inside the Gigafactory Texas' expansion, with the tunnel set to be used for transporting Tesla's Cybertrucks. Musk also plans to leverage software from his $24 billion AI startup, xAI, with the potential for Tesla cars to come installed with xAI's chatbot, Grok.

Musk has also promised benefits to Tesla shareholders if they remain loyal, stating that he would prioritize "longtime shareholders of my other companies, including Tesla" if any of his businesses were to go public. This statement is speculated to be a reference to the potential IPO of his satellite internet business, Starlink. Musk has previously leveraged his network of businesses, with xAI promoting the benefits of being part of the "Muskonomy," and Musk integrating software engineers from Tesla and SpaceX into Twitter after purchasing the company in 2022.

Key takeaways:

  • Elon Musk has promised shareholders that a Musk-led Tesla will have access to his sprawling business empire, turning what looks like a liability into an asset.
  • Musk's The Boring Company revealed that its tunneling machine, the Prufrock-3, had emerged inside the Gigafactory Texas' expansion, and the tunnel being constructed will soon be used to transport Tesla's Cybertrucks.
  • Musk is also looking to leverage the software built by his $24 billion AI startup, xAI, and Tesla's cars could come installed with xAI's chatbot, Grok, in the future.
  • Musk has promised multiple benefits to Tesla shareholders if they stick with him, including prioritizing "longtime shareholders of my other companies, including Tesla" if any of his businesses were to go public.
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