Grok's chatbot, which can respond to typically off-limit topics and access real-time X data, may appeal to Musk's followers and heavy X users. However, the value of this data may be decreasing as X is reportedly losing users. This comes after data from Sensor Tower showed a significant decrease in X usage in the U.S, and a drop in advertising spend from top U.S. advertisers on the platform.
Key takeaways:
- Elon Musk's company, X, plans to offer its Grok chatbot to more paying subscribers, including those on the Premium tier, not just the higher-end Premium+ tier.
- This move comes as X struggles with declining user numbers and reduced advertising revenue, with data indicating a significant drop in usage and a decrease in top advertisers.
- The Grok chatbot, which can access real-time X data and respond to a wider range of topics than other AI chatbots, could potentially prevent X users from migrating to other platforms.
- Despite these efforts, the value of X's data and the appeal of its chatbot may be diminishing if the platform continues to lose users.