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Elon Musk’s EV Empire Is Crumbling

Apr 24, 2024 - theatlantic.com
Tesla's future as a leading electric vehicle (EV) manufacturer is uncertain due to a series of setbacks including a drop in sales, vehicle recalls, and mass layoffs. Despite these challenges, the company's energy business, which includes EV chargers and large batteries for energy storage, has seen significant growth. Tesla's Superchargers are set to become a crucial part of the EV infrastructure as major auto manufacturers plan to adopt Tesla's charging port in their future vehicles.

While Tesla's car models are aging and facing increased competition, the company is positioning itself as a key player in the renewable energy sector. Its Megapacks, large batteries that can power thousands of homes, are being sold to grid operators and private customers worldwide. The company's CFO, Vaibhav Taneja, expects energy-storage deployment to grow by at least another 75% this year. Despite the uncertainty surrounding Tesla's auto business, the company's transition to providing electricity for homes, offices, and more could strengthen its influence in the future.

Key takeaways:

  • Tesla's future as a car manufacturer is in doubt due to a series of issues including accidents linked to their self-driving features, a recall of their Cybertrucks, and a significant drop in net income.
  • Despite these challenges, Tesla's energy business is growing, with profits up 140 percent compared to the same period last year. The company's EV chargers and large batteries that store renewable energy are becoming increasingly dominant.
  • Tesla's transformation into a power provider is being driven by their Megapacks and Powerwalls, large batteries that can power thousands of homes and are being sold to grid operators and private customers around the world.
  • Despite the uncertainty surrounding its car business, Tesla's influence in the clean-energy revolution could grow stronger as it transitions from providing cars to providing the electricity that will power homes, offices, and more.
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