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Elon Musk’s risqué Grok AI chatbot offers challenge to risk-averse rivals

Feb 28, 2025 - ft.com
Elon Musk's xAI has launched its latest AI model, Grok 3, which aims to differentiate itself from competitors like OpenAI, Google, and Anthropic by offering more risqué and adult-centered content. The Grok chatbot, available as a standalone app and through Musk's social media platform X, features fewer restrictions and includes voice interaction with preset personalities labeled as "18+." This approach is part of Musk's strategy to increase user engagement by providing unique experiences not offered by rivals. The app has seen significant growth, with a 330% increase in daily active usage in the US following the model's release. However, concerns have been raised about child safety, as the app's 12+ age rating allows access to adult content without strict age verification.

The integration of Grok with X, formerly Twitter, aligns with Musk's history of allowing adult content on the platform. Despite the potential for increased user engagement, the move has sparked debates over the ethical implications of AI chatbots being used for sexual or romantic encounters. Experts warn of the potential for unhealthy dependence on AI companions, calling for cautious implementation and regulation. Additionally, Grok 3 faced criticism for initially being programmed to ignore sources mentioning misinformation about Elon Musk and Donald Trump, a decision attributed to a former OpenAI employee and later corrected by xAI.

Key takeaways:

  • Elon Musk's xAI has released Grok 3, an AI model with fewer guardrails, offering adult content to differentiate from competitors like OpenAI.
  • Grok 3 includes voice interaction with preset personalities, some labeled as "18+", raising concerns about child safety and age verification.
  • The crossover between Musk's X and xAI has increased engagement, with Grok's app downloads reaching about 4 million and daily active usage up 330% in the US.
  • Grok 3 faced criticism for initially being instructed to ignore sources mentioning misinformation about Elon Musk and Donald Trump, a directive that was later corrected.
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