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Elon Musk's X gains a new image generator, Aurora | TechCrunch

Dec 07, 2024 - techcrunch.com
X, the social network owned by Elon Musk, has introduced a new image generator named Aurora to its Grok assistant. Aurora, which focuses on photorealism, is accessible through X’s mobile apps and the web, allowing users to generate images of public and copyrighted figures without restrictions. While the model avoids generating nudes, it can produce graphic content. The origins of Aurora are unclear, with no confirmation if it was developed by xAI, Musk’s AI startup, or in collaboration with a third party. Despite its strengths in creating photorealistic images, Aurora has been noted for imperfections, such as blending objects unnaturally and generating people without fingers.

The launch of Aurora follows X’s decision to make Grok free for all users, allowing free users to send up to 10 messages to Grok every two hours and generate up to 3 images per day. Previously, Grok was only available to subscribers of X’s $8-per-month Premium service. In related news, xAI recently closed a $6 billion funding round and is reportedly developing a standalone app for Grok, with the potential release of its next-generation model, Grok 3, on the horizon.

Key takeaways:

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  • X, formerly known as Twitter, has introduced a new image generator called Aurora to its Grok assistant, focusing on photorealism.
  • Aurora can generate images of public and copyrighted figures, but it has few restrictions, allowing graphic content while avoiding nudes.
  • The origins of Aurora are unclear, with speculation about whether it was developed by xAI, Musk's AI startup, or in collaboration with a third party.
  • The release of Aurora coincides with Grok becoming free for all users, and xAI closing a $6 billion funding round while working on a standalone app for Grok.
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