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Elon Musk’s xAI firm buys social media platform X for $33bn

Mar 29, 2025 - theguardian.com
Elon Musk's xAI has acquired the social media platform X, formerly known as Twitter, for $33 billion in an all-stock deal, combining two of Musk's companies. This move is seen as a step to integrate data, models, and talent, potentially easing the training of xAI's AI model, Grok. The deal values xAI at $80 billion and X at $33 billion, factoring in $12 billion in debt. The specifics of the merger, such as investor compensation and leadership integration, remain unclear, and there is potential for regulatory scrutiny. Analysts view this as a surprising development, closing a chapter in X's turbulent history.

Musk's xAI, launched less than two years ago, recently raised $10 billion, valuing it at $75 billion. Musk's influence in Washington D.C. and his role in the Trump administration's cost-cutting efforts have positioned him to potentially influence agencies overseeing his business dealings. The acquisition follows Musk's failed $97.4 billion bid for OpenAI, a company he co-founded. As AI competition intensifies, xAI is expanding its data center capacity, with its supercomputer cluster Colossus in Memphis being the largest globally. The X platform will help distribute xAI products and provide real-time user data. The merger has improved X's operating performance, attracting investor interest and allowing banks to sell the $13 billion debt used to buy X. Meanwhile, a U.S. judge rejected Musk's bid to dismiss a lawsuit alleging he defrauded former Twitter shareholders.

Key takeaways:

  • Elon Musk's xAI has acquired the social media platform X, formerly known as Twitter, for $33 billion in an all-stock deal.
  • The merger aims to integrate data, models, compute, distribution, and talent between xAI and X, potentially enhancing Musk's AI model, Grok.
  • Musk's acquisition strategy consolidates his leadership across his companies, including Tesla and SpaceX, and strengthens his influence in Washington DC.
  • The merger has raised questions about investor compensation, leadership integration, and potential regulatory scrutiny.
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