Grok introduces several features, including a distinctive "fun" mode, multi-tasking capabilities, shareable chats, and a feedback mechanism. The development of Grok is intended to increase platform user engagement. In addition, X plans to hire engineers in Japan next year to develop functions and advertise products tailored to the Japanese market.
Key takeaways:
- Elon Musk's startup xAI has launched an AI chatbot called Grok, which will be exclusively available for Premium+ subscribers on the social media platform X.
- Grok is part of Musk's strategy to transform X into a "super app" that reduces dependence on advertising and caters to subscribers' diverse needs, including messaging, social networking, and peer-to-peer payments.
- The Grok chatbot introduces several features, including a "fun" mode, multi-tasking capabilities, shareable chats, and a feedback mechanism, aiming to increase user engagement on the platform.
- X is planning to hire engineers in Japan next year to develop functions and advertise products tailored to the Japanese market, which accounts for 10% of the platform's 550 million users worldwide.
