The new feature uses a combination of machine learning, human curation, and OpenAI’s GPT-4. Etsy hopes that Gift Mode will alleviate the stress of gift shopping, as 71% of respondents in a recent Etsy survey reported feeling anxious when shopping for gifts. The company has previously released other gift-related features, such as wedding and baby registries, and plans to continue investing in the gifting space and enhancing Gift Mode's capabilities over time.
Key takeaways:
- Etsy has launched a new AI-powered feature called 'Gift Mode' that provides tailored gift ideas based on specific preferences such as the recipient's interests and the occasion.
- The feature generates gift guides from over 100 million items listed on the platform, centered around more than 200 different personas.
- Etsy's VP of Product, Tim Holley, stated that the new feature uses a combination of machine learning, human curation, and OpenAI’s GPT-4, and plans to add new interests and personas in response to emerging trends.
- Etsy has also introduced a 'gift teaser' option where the buyer can send the recipient a sneak peek of the item via email, and plans to continue enhancing Gift Mode's capabilities over time.