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Europe’s Relay pulls in $35M Series A after applying Asia's model to delivery | TechCrunch

Feb 27, 2025 - techcrunch.com
Relay, a European parcel delivery startup, has secured a $35 million Series A funding round led by Plural, with participation from Project A and Prologis Ventures. Founded by Jonathan Jenssen and Nicole Mazza, Relay aims to revolutionize parcel delivery in Europe by adopting an "asset-free" model inspired by Asia's e-commerce-driven infrastructure. This model utilizes local mini-depots and e-bikes, reducing carbon emissions and energy consumption. Relay's AI-driven platform enhances delivery efficiency by combining deliveries and returns, and uses computer vision to improve proof-of-delivery compliance. The service is already operational in major UK cities and used by companies like Vinted, TikTok, and Temu.

The global shipping market is expected to grow significantly, driven by e-commerce, with parcel deliveries projected to reach 224 billion by 2030. Relay's innovative approach, optimized by AI, offers faster delivery times compared to traditional methods. Taavet Hinrikus of Plural praised the founders' expertise in last-mile delivery and their asset-light model. Relay's expansion is part of a broader trend towards more sustainable and efficient delivery solutions, addressing both environmental concerns and logistical challenges.

Key takeaways:

  • Relay is revolutionizing parcel delivery in Europe by adopting an "asset-free" model similar to food delivery apps, using mini-depots and e-bikes to reduce carbon emissions and overhead costs.
  • The company enhances proof-of-delivery compliance with computer vision, improving service quality and reducing claims for retailers without increasing costs.
  • Relay has raised a $35 million Series A round led by Plural, with participation from Project A and Prologis Ventures, to scale its operations further.
  • The platform is already used by major companies like Vinted, TikTok, and Temu, and is operational in most UK cities, including London and Manchester.
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