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Ex-Autodesk execs snag $46M to build the next gen of architecture design | TechCrunch

Jan 30, 2025 - techcrunch.com
Amar Hanspal, former co-CEO and chief product officer at Autodesk, has launched a new startup called Motif, aiming to revolutionize the architecture, engineering, and construction (AEC) industry with a next-generation design platform. Despite the widespread use of Autodesk's software like AutoCAD and Revit, Hanspal believes the industry is still relying on outdated tools. Motif, co-founded with Brian Mathews, former product CTO at Autodesk, plans to offer cloud-native 3D computer-aided design tools incorporating machine learning and AI. The startup has raised $46 million in seed and Series A funding, led by CapitalG and Redpoint Ventures, to support its ambitious venture.

Motif's first product is expected in the first half of the year, with Hanspal drawing parallels to Figma's stealth development approach. The startup aims to address frustrations architects face with existing software, which is not cloud-based and slow to process edits. CapitalG partner Jill Chase recognized the market's potential and the technical challenges of cloud-based 3D architecture models, emphasizing the importance of trust and relationships with architecture firms. While other startups like Snaptrude and Arcol are also targeting AEC software disruption, Hanspal is confident in Motif's experienced team and their ability to succeed in the market.

Key takeaways:

  • Amar Hanspal, former co-CEO of Autodesk, has launched a new startup called Motif to modernize AEC industry tools with cloud-native 3D design software.
  • Motif has raised $46 million in seed and Series A funding, with CapitalG and Redpoint Ventures as key investors.
  • The startup aims to address the technical challenges of cloud-based 3D architecture modeling, leveraging Hanspal and Mathews' extensive industry experience.
  • Motif faces competition from other startups like Snaptrude and Arcol, but Hanspal believes their team is uniquely positioned to succeed.
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