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Ex-Googler says company's AI panic is like Google+ fiasco all over again

May 23, 2024 - the-decoder.com
Ex-Googler and UX strategist Scott Jenson criticizes Google's AI projects as being driven by panic and poorly motivated. He compares the situation to the Google+ fiasco 13 years ago, which was a reaction to Facebook. Jenson believes Google's goal is to create a Jarvis-like assistant to keep users locked into Google's ecosystem, driven by the fear that a competitor might get there first. He also mentions that Apple is pursuing a similar AI strategy with Siri and is reportedly planning a collaboration with OpenAI.

Many of Google's AI projects, revealed at I/O 2024, are still in the experimental stage, available only to a few users, or won't be available until later this year. Google's "AI Overviews" in Google Search, which are automated summaries of website content, have been criticized for potential copyright infringement and for containing false information. This feature, along with a new "web" filter that only shows classic links to websites, could be steps towards Google becoming a closed platform, similar to social media.

Key takeaways:

  • Scott Jenson, a former UX strategist at Google, criticizes the company's AI projects as poorly motivated and driven by panic, comparing the situation to the Google+ fiasco 13 years ago.
  • Google's goal is to create a Jarvis-like assistant that keeps users locked into Google's ecosystem, driven by the fear that someone else might get there first.
  • Many of Google's AI projects announced at Google I/O 2024 are still in the experimental stage, available only to a few users, or won't be available until later this year.
  • Google's 'AI Overviews' in Google Search, which are quick summaries of website content that show up as direct answers to search queries, have been criticized for being created without website operators' consent and for potentially containing false information.
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