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Ex-McKinsey consultant launches AI startup, says AI helps small firms

Feb 04, 2025 - businessinsider.com
Perceptis, a generative AI startup co-founded by former McKinsey consultant Alibek Dostiyarov and former Apple engineer Yersultan Sapar, has raised $3.6 million to automate tedious consulting tasks. The company aims to enhance the business development side of consulting by using AI to conduct industry research, identify opportunities, and create custom proposals, significantly reducing the time required for these tasks. This allows small- to medium-sized consultancies to increase their proposal output and revenue, helping them compete with larger firms that have more resources.

While Perceptis focuses on automating monotonous tasks, the co-founders emphasize that AI is meant to supplement, not replace, human consultants. They believe AI can make the consulting industry more productive and accessible, potentially leading to growth among smaller firms. The technology could democratize access to consulting by enabling smaller consultancies and independent consultants to handle tasks typically managed by larger firms. Despite the rise of AI, the co-founders acknowledge that human judgment and interaction remain irreplaceable in the industry.

Key takeaways:

  • Perceptis, a generative AI startup, has raised $3.6 million to automate consulting tasks, aiming to enhance productivity for small- and midsize consultancies.
  • The startup was co-founded by Alibek Dostiyarov, a former McKinsey consultant, and Yersultan Sapar, a former Apple engineer, to help firms automate monotonous tasks and focus on core services.
  • Perceptis focuses on business development by using AI to conduct industry research, identify opportunities, and create custom proposals, significantly reducing the time required for proposal preparation.
  • The co-founders believe AI will supplement human consultants, democratizing access to consulting and enabling smaller firms to compete more effectively, potentially leading to a more fragmented and specialized industry.
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