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Ex-Yahoo CEO Marissa Mayer on her new photo app, souped up by AI | Semafor

Apr 05, 2024 - semafor.com
The article is an interview with Marissa Mayer, co-founder of Sunshine, a startup that has developed a contacts app and a photo app. Mayer explains that the strategy behind the apps is to use AI to analyze users' camera rolls and understand their relationships, which can be useful for keeping people connected. The company uses AI for various features such as curating albums, grouping near duplicates, and suggesting albums. Mayer believes it's a great time to be in technology as both big and small companies are doing interesting things. However, she also highlights the challenges of operating within the 'walled gardens' of Apple and Google, and suggests that developers should have more access to the same type of information that the platforms have.

Mayer also discusses the importance of user privacy and the need for transparency about how user data is used. She suggests that users should be able to make informed decisions about sharing their data if it benefits them. Sunshine's business model is based on direct-to-consumer services, with the aim of monetizing these services through one-time or subscription payments, rather than selling user information to third parties. Mayer believes that the internet business model is shifting, with people becoming more willing to pay for technology services.

Key takeaways:

  • The founder of Shine explains that their strategy involves using AI to analyze users' camera rolls to understand their relationships and interactions, which can then be used to enhance their contacts and photo sharing experiences.
  • AI is used in various ways in Shine, including AI-powered curation for albums, grouping near duplicates, and generating suggested albums. It is also used in their event invitations, which are based on AI prompts.
  • The founder believes that while large companies can afford to build foundational AI models, smaller companies should focus on fine-tuning existing models to suit their specific needs.
  • She argues that while user privacy is important, users should be able to make the choice to share their data if it provides them with significant benefits, such as enhanced photo sharing experiences.
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