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Exactly.ai secures $4M to help artists use AI to scale up their output | TechCrunch

May 30, 2024 - techcrunch.com
Exactly.ai, a London-based startup, has raised $4.3 million in a seed funding round led by Speedinvest, with participation from InReach Ventures, Cornerstone VC, GuruDev Capital, and several angel investors. The company uses generative AI to help artists retain legal ownership of their art and reproduce their designs faster and at scale. The startup, founded in 2022 by Tonia Samsonova, claims to have 40,000 registered users and enables artists to train their own AI on their artwork, allowing them to generate images in their own style.

The platform aims to help artists scale their artwork and sell or license it to customers such as media outlets or ad agencies. The company's revenue comes from a subscription fee paid by illustrators who use the platform to serve more demand and increase their income. The company's algorithm, which is based on a model offered by Picsart and their own unique training data, is designed to understand the artist's style and produce images accordingly.

Key takeaways:

  • London-based startup Exactly.ai uses generative AI to help artists retain legal ownership of their art and reproduce their designs faster and at scale.
  • The company has raised $4.3 million in a seed funding round led by Speedinvest, with participation from InReach Ventures, Cornerstone VC, GuruDev Capital, and several angel investors.
  • Exactly.ai was founded by Tonia Samsonova, a former journalist who previously sold a Q&A platform to Russian search engine Yandex.
  • The startup's business model is based on a subscription fee from artists and illustrators who use the platform to serve more demand and increase their income.
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