The return of schools in September may boost ChatGPT's traffic and usage, as some schools have started to adopt it. The chatbot, which reached 100 million monthly active users two months after its launch, is used for a range of daily tasks, from editing to coding. Despite the competition from other chatbots like Google's Bard, ChatGPT remains one of the top 30 websites globally. OpenAI also monetizes by selling access to its AI models to developers and enterprises.
Key takeaways:
- OpenAI's ChatGPT saw a decline in monthly website visits for the third consecutive month in August, with a 3.2% decrease to 1.43 billion visits, according to analytics firm Similarweb.
- The time visitors spent on the ChatGPT website has also been declining since March, from an average of 8.7 minutes to 7 minutes in August.
- Despite the overall decline, the number of unique visitors worldwide in August slightly increased to 180.5 million users from 180 million, and U.S. traffic rose in line with schools reopening.
- OpenAI, which also earns revenue by selling access to its AI models, offers the ChatGPT app for free but provides a premium subscription for $20 a month.