Other tech companies, including Google, have also launched similar AI ad products. Google plans to block political keywords from being used as prompts in its products. Meanwhile, Snapchat and TikTok bar political ads, and Twitter has not released any AI advertising tools. Meta's top policy executive, Nick Clegg, has called for an update to the rules governing the use of AI in political advertising, warning that the technology could be used to interfere in future elections.
Key takeaways:
- Facebook owner Meta is prohibiting political advertisers from using its new generative AI advertising products, a move aimed at curbing the spread of election misinformation.
- Meta has not yet publicly disclosed this decision in any updates to its advertising standards, which currently do not have any rules specifically on AI.
- Google, the largest digital advertising company, has also launched similar AI ad tools and plans to keep politics out of its products by blocking a list of 'political keywords' from being used as prompts.
- Meta's top policy executive, Nick Clegg, has warned that governments and tech companies should prepare for the technology to be used to interfere in upcoming elections in 2024.