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EXCLUSIVE: Remark, offering shopping decision software, puts thousands of human product experts into AI form

May 23, 2024 - techcrunch.com
Remark, a two-year-old startup, is helping shoppers make confident purchases by pairing them with product experts via a live chat. The company also trains AI models on these experts to create personas that can answer questions, ensuring the "expert" is always available. Remark gives the human experts a cut of each sale made through the platform and takes a small commission on revenue attributed to it. The company currently works with customers in the outdoor industry, baby products, beauty, and skincare, and has seen a 9% revenue lift and a 30% conversion rate.

Remark's model goes beyond AI-based algorithmic guides based on past purchases, focusing on presale decision support and guidance. The company owns the community, allowing it to generate new data as needed. Remark recently raised $10.3 million in seed funding from an investor group including Spero Ventures, Stripe, Shine Capital, Neo, Sugar Capital, Visible Ventures, and several angel investors.

Key takeaways:

  • Remark, a two-year-old startup, is helping shoppers make confident purchases by pairing them with high-quality product experts via an asynchronous live chat. The company also trains AI models on these experts to create personas that can answer questions in the same style.
  • The company works with 45 brands and gives the human experts a cut of each sale made through the platform. Remark takes a small commission on revenue attributed to it and shares the profits.
  • Remark's customers, who are in the outdoor industry, baby products, beauty and skincare, are seeing a 9% revenue lift and a 30% conversion rate.
  • The company recently raised $10.3 million in seed funding from an investor group including Spero Ventures, Stripe, Shine Capital, Neo, Sugar Capital, Visible Ventures, and angel investors.
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