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Exclusive: Sotira lands $2M to help brands offload and monetize their surplus inventory

Feb 04, 2025 - techcrunch.com
Sotira, a startup founded by Amrita Bhasin and Gary Kwong, aims to tackle the issue of surplus inventory in the U.S., where 20% to 30% of inventory often ends up in landfills. The company uses AI to help brands monetize surplus grocery, health, wellness, and cosmetics goods by connecting them with verified buyers, such as discount grocery stores. Sotira automates the process of matching surplus products nearing expiration or facing storage issues with buyers, facilitating transactions and logistics. The startup charges a monthly fee and takes a percentage of each transaction. Sotira recently secured $2 million in pre-seed funding to expand its operations nationally, particularly in the Midwest and Southeast.

Sotira's platform not only benefits suppliers and buyers by speeding up the clearance of surplus inventory but also provides affordable access to premium products for consumers, especially in rural and impoverished areas. The company plans to expand into the apparel sector, responding to interest from brands needing to offload excess clothing and shoes. Sotira's funding round saw participation from investors like Unusual Ventures and Night Capital. The startup's mission aligns with recent California legislation aimed at reducing food and beverage waste, offering a market solution for surplus inventory.

Key takeaways:

  • Sotira is a startup that uses AI to help companies monetize surplus inventory, preventing it from ending up in landfills.
  • The company recently closed a $2 million pre-seed funding round to expand its operations nationally, focusing on the Midwest and Southeast.
  • Sotira automates the process of matching surplus inventory with buyers, facilitating transactions and logistics, and charges a monthly fee and a percentage of revenue from each transaction.
  • The startup plans to expand beyond food, beverage, health, and cosmetics into the apparel space, driven by interest from brands needing to move excess clothing and shoes.
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