While Spotify has not confirmed the launch of the Spanish-speaking AI DJ, it aligns with the company's focus on the Spanish-speaking demographic, given the language's global popularity and its widespread use in the U.S., a key market for Spotify. The company has been experimenting with AI technologies in various areas, including personalization, ads, and podcast summaries.
Key takeaways:
- Spotify is developing a Spanish-speaking version of its AI DJ feature, with references to the new DJ, named 'DJ Livi', found in the app's code.
- The code suggests that this feature would be available in Mexico and represents the first language expansion for the AI DJ feature.
- Spotify has not confirmed definite launch plans for the Spanish-speaking AI DJ, considering it currently as an experiment.
- Spotify has been exploring the use of AI in other areas of its business, including host-read ads for podcasts, personalized AI playlists, and in areas like personalization, ads, and podcast summaries.