The startup recently raised $7 million in seed funding led by Brewer Lane Ventures, with strategic investments from Genworth, Nationwide, and Edward Jones. Waterlily plans to use the funds to expand its engineering, data science, and enterprise management teams, enhance its AI models, and increase sales and marketing efforts. The company is exploring expansion into disability, critical illness, and Medicare planning, and is considering international markets. Investor John Kim believes Waterlily's AI-driven guidance tool will be a game changer in the long-term care insurance marketplace.
Key takeaways:
- Lily Vittayarukskul founded Waterlily, a startup that uses AI to help individuals and advisors navigate long-term care options by predicting future needs and costs.
- Waterlily's platform, launched publicly in March 2024, has seen significant growth, with monthly recurring revenue increasing by 58% month-over-month.
- The company has raised $7 million in seed funding and plans to expand its engineering, data science, and enterprise management teams, as well as strengthen its AI models and data partnerships.
- Waterlily's revenue model is SaaS-based, charging $250 per advisor or agent seat per month, and it has eight major enterprise customers, including Prudential and several Fortune 100 insurance carriers.