Millet explained that the difference between the M4 Max and M4 Pro is the memory system, with the M4 Max having twice the memory bandwidth of the M4 Pro. He also discussed the company's focus on increasing arc ISO power, which allows Apple devices to offer more battery life while becoming faster and more powerful each year. Boger emphasized that Apple designs its chips from the ground up for its products, giving them a strategic advantage. Millet concluded by stating that Apple's vertical integration and understanding of software, hardware, and process technology nodes allow them to aggressively pursue the best silicon options.
Key takeaways:
- Apple's silicon strategy is unique because they do not sell their chips to other companies, but instead use them to enhance their own products, according to Tim Millet, vice president of Platform Architecture at Apple.
- Apple's secret weapon is their ability to co-design chips with system teams and product designers, which allows them to take advantage of the latest technology and deliver superior performance.
- Apple has always designed their M series chips with AI in mind, and they have been preparing for the AI era since 2017 when they introduced the Neural Engine in their iOS products.
- The difference between the M4 Max and M4 Pro is the memory system, with the M4 Max having twice the memory bandwidth of the M4 Pro, which could make it faster for running more complex models.